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NYX

The Big Fat Kiss

Overview

Following Taylor and Travis’s viral Super Bowl kiss, NYX became the ‘unofficial sponsor’ of Big Fat Kisses with a first-ever kiss-prediction market on DraftKings, Brittany Broski led buzz and real-time odds during the Super Bowl.

Creatives: Me, Sam Weiss, Jessica Mastorides & Rachel Hayashi

Executive Creative Directors: Cinzia Crociani
Director: Mia Barnes, RadicalMedia

Overview

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