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NYX
The Big Fat Kiss
Overview
Following Taylor and Travis’s viral Super Bowl kiss, NYX became the ‘unofficial sponsor’ of Big Fat Kisses with a first-ever kiss-prediction market on DraftKings, Brittany Broski led buzz and real-time odds during the Super Bowl.
Creatives: Me, Sam Weiss, Jessica Mastorides & Rachel Hayashi
Executive Creative Directors: Cinzia Crociani
Director: Mia Barnes, RadicalMedia
Overview
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