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Prudential
Everyone Has Something to Protect
Overview
For Prudential’s official brand relaunch, we highlighted the idea that everyone has a life’s work to protect by zooming in on a single name: Al.
We launched the campaign with Weird Al Yankovic and expanded from there, creating product spots centered around different names to show that everyone, no matter their name, has a life’s work worth protecting. The campaign extended across radio, banners, Times Square out of home, and more.
Creatives: Me and Sam Weiss
Creative Directors: Nick Ciomperlik and Camilla Ciappina
Group Creative Directors: Brad Soulas, Dan Kim and Kristine Baker
Executive Creative Directors: Larry Platt and Daniel Rodriquez
Director: The Malloys, SUPERPRIME
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