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Prudential
The Beta Baby Bonus
Overview
On January 1, 2025, Prudential introduced the Beta Generation by giving every baby born that day $150 to put toward retirement, kicking off a 360° campaign.
Overview
Creatives: Me and Sam Weiss
Creative Directors: Nick Ciomperlik and Camilla Ciappina
Group Creative Directors: Brad Soulas and Kristine Baker
Executive Creative Directors: Larry Platt and Daniel Rodriquez
Director: Chris Smith, SMUGGLER
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