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A BIG FAT BET ON A BIG FAT KISS

NYX

Following Taylor and Travis’s viral Super Bowl kiss, NYX became the ‘unofficial sponsor’ of Big Fat Kisses with a first-ever

kiss-prediction market on DraftKings, Brittany Broski led buzz and real-time odds during the Super Bowl.

Campaign launch spot

Product spot

Woman-on-the-street

Real time responses

ECD: Cinzia Crociani
CW: Sam Weiss
CW/AD: Jessica Mastorides & Rachel Hayashi
Dir. Mia Barnes, RadicalMedia

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