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ANNOVERA - I UN-APOLOGIZE

For birth control ring ANNOVERA's 2022 brand campaign, comedian Whitney Cummings led a chorus of women in loudly and proudly "un-apologizing" for their womanhood.

Winner, 2023 Effie Awards, "Healthcare - Rx - Consumer/DTC"

Silver, 2023 Jay Chiat Awards, "Healthcare Strategy"

Art Director: Cassie Powell

Copywriter: Sam Weiss

Creative Directors: Peter Sherer and Craig Bishop Executive Creative Director: Maru Kopelwicz

Director: Laura Murphy, Gravy Films

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