I-UNAPOLOGIZE

ANNOVERA

For birth control ring ANNOVERA's brand campaign, comedian Whitney Cummings led a chorus of women in loudly and proudly "un-apologizing" for their womanhood.

Winner, 2023 Effie Awards, "Healthcare - Rx - Consumer/DTC"

Silver, 2023 Jay Chiat Awards, "Healthcare Strategy"

Campaign launch spot

ECD: Maru Kopelwicz

CD: Peter Sherer & Craig Bishop

CW: Sam Weiss

Dir. Laura Murphy, Gravy Films